MAP YOUR FOOD

We wanted to find out if people knew where the products they are consuming come from. To this end, we decided to interview a few randomly selected people on the Zeil, a highly frequented shopping lane in Frankfurt.
We chose 3 typical fast food restaurants: Starbucks, Mc Donalds and Pizza Hut. We positioned ourselves in front of these restaurants and asked the customers coming out of the restaurants to show on a world map where they thought the food they just bought comes from.
The result was that only 40% of the people were right about the origin of their food. Most people had no idea where their food came from.

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